Well, we’ve always admired the simplicity and longevity of the humble mousetrap - something we take for granted today, but something that was regarded as utterly revolutionary when it first arrived. The mousetrap has endured because it solved the problem. Beautifully. That’s what we do.
Why Mousetrap?
The Mousetrap
A mousetrap consists of four significant interacting
pieces - the base, the catch, the spring and
the hammer - all of which must interact for the
mousetrap to work. Removal of any one piece
destroys the function of the mousetrap.
That’s why we decided on the name Mousetrap, as
we bring together four key activities that together
create something of immense value - beautifully
crafted and effective communications.
The Mousetrap
A mousetrap consists of four significant interacting
pieces - the base, the catch, the spring and
the hammer - all of which must interact for the
mousetrap to work. Removal of any one piece
destroys the function of the mousetrap.
That’s why we decided on the name Mousetrap, as
we bring together four key activities that together
create something of immense value - beautifully
crafted and effective communications.
Base - Experience
Experience, they say, is everything. Every job you
ever work on teaches you something - but only if
you are really looking to learn. Our team has that mindset, and brings years of valuable experience gained across many industries and markets to
every project. Let’s be honest, experience is the platform for everything.
Base - Experience
Experience, they say, is everything. Every job you
ever work on teaches you something - but only if
you are really looking to learn. Our team has that mindset, and brings years of valuable experience gained across many industries and markets to
every project. Let’s be honest, experience is the platform for everything.
Hammer - Delivery
The hammer is the most obvious and devastating component of a mousetrap, and delivery can be that in our world too. Making sure that we deliver what’s necessary on-brief, on-time and
on-budget is what ensures our work has the
maximum effect - and keeps clients
coming back time after time.
Hammer - Delivery
The hammer is the most obvious and devastating component of a mousetrap, and delivery can be that in our world too. Making sure that we deliver what’s necessary on-brief, on-time and
on-budget is what ensures our work has the
maximum effect - and keeps clients
coming back time after time.
Spring - Creative
The spring contains the energy that
makes a mousetrap work. The same can
be said of our creative department. It’s all
very well having a wonderful idea, but if that
idea isn’t well communicated the audience will
not respond as you’d really like. Creative is
where a concept is brought to life.
Spring - Creative
The spring contains the energy that
makes a mousetrap work. The same can
be said of our creative department. It’s all
very well having a wonderful idea, but if that
idea isn’t well communicated the audience will
not respond as you’d really like. Creative is
where a concept is brought to life.
Catch - Planning
Behind every great ad or piece of marketing communications
you’ve ever seen lies the planning process. Interrogating the
product and really understanding the audience is absolutely vital to success - and it ensures your budget works as hard as possible, so
that every penny spent has value. Planning sets everything in motion.
Catch - Planning
Behind every great ad or piece of marketing communications
you’ve ever seen lies the planning process. Interrogating the
product and really understanding the audience is absolutely vital to success - and it ensures your budget works as hard as possible, so
that every penny spent has value. Planning sets everything in motion.